Let's face it: for years, the world of sports supplementation was... well, boring. White packaging, complicated charts, and promises that sounded like something straight out of a chemistry textbook. In 2025, in Santa Madre, we said "enough." We decided to play by our own rules.
2025: The Year of the Great "Lío"
For us, 2025 wasn't just another sales year. It was a year in which we focused on authenticity.
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We broke with boredom : We proved that supplements can have style. Our aesthetic and approach to cycling demonstrated that technology can go hand in hand with a "slow lifestyle" culture and good coffee.
-
Innovation through experience : We didn't just design products in the lab. We designed them on the trail, through sweat and on the toughest climbs.
-
Building a community : Santa Madre has become more than just a logo on a water bottle. It's become a symbol of recognition for those who love cycling but don't take themselves too seriously.
Why will 2026 be even more important?
If 2025 was an earthquake, then 2026 is the year we build on this new ground. We're in the thick of it now, and we have no intention of slowing down.
-
Evolution, not just rotation : In 2026, we're focusing on perfecting our formulas. We want our gels and isotonic drinks to be even easier on the stomach and even more effective, while maintaining what sets us apart – taste and quality.
-
Greater presence on the trails : We want to be where you are. We're planning more joint rides, events, and meetings, because it's your energy that fuels our growth.
-
New Horizons : 2026 is the year for the launches you've been asking about for a long time. We're expanding our offerings with products that complete the cycle of recovery and preparation for exercise.
Our promise
The principles we changed in 2025 remain unchanged: no bullshit, maximum quality, and a passion that can't be faked. We don't want to be just a brand in your back pocket—we want to be a part of every epic adventure you embark on.
Thank you for creating this history with us. 2026 belongs to all of us. Let's get started!
Santa Madre Team
2025: THE YEAR WE CHANGED THE RULES - AND WHY 2026 WILL BE EVEN MORE IMPORTANT
Let's face it: for years, the world of sports supplementation was... well, boring. White packaging, complicated charts, and promises that sounded like something straight out of a chemistry textbook. In 2025, in Santa Madre, we said "enough." We decided to play by our own rules.
2025: The Year of the Great "Lío"
For us, 2025 wasn't just another sales year. It was a year in which we focused on authenticity.
We broke with boredom : We proved that supplements can have style. Our aesthetic and approach to cycling demonstrated that technology can go hand in hand with a "slow lifestyle" culture and good coffee.
Innovation through experience : We didn't just design products in the lab. We designed them on the trail, through sweat and on the toughest climbs.
Building a community : Santa Madre has become more than just a logo on a water bottle. It's become a symbol of recognition for those who love cycling but don't take themselves too seriously.
Why will 2026 be even more important?
If 2025 was an earthquake, then 2026 is the year we build on this new ground. We're in the thick of it now, and we have no intention of slowing down.
Evolution, not just rotation : In 2026, we're focusing on perfecting our formulas. We want our gels and isotonic drinks to be even easier on the stomach and even more effective, while maintaining what sets us apart – taste and quality.
Greater presence on the trails : We want to be where you are. We're planning more joint rides, events, and meetings, because it's your energy that fuels our growth.
New Horizons : 2026 is the year for the launches you've been asking about for a long time. We're expanding our offerings with products that complete the cycle of recovery and preparation for exercise.
Our promise
The principles we changed in 2025 remain unchanged: no bullshit, maximum quality, and a passion that can't be faked. We don't want to be just a brand in your back pocket—we want to be a part of every epic adventure you embark on.
Thank you for creating this history with us. 2026 belongs to all of us. Let's get started!
Santa Madre Team